Identity August is a multimodal user research tool released by FERMÀT on July 8, 2026. It is designed to construct individual Digital Twins based on behavioral data from real users and virtually explore their reactions to product ideas. Rather than repeatedly recruiting actual customers for interviews and surveys, this approach conducts them with digitally replicated user models. By inputting product materials in various formats—such as screenshots, Figma links, and web URLs—it allows researchers to investigate how each twin interprets the content, making it closer to a "simulator for user research." However, the type of behavioral data used for twin generation, model architecture, prediction accuracy, and validation methods could not be confirmed based on the provided discovery information. Existing synthetic personas often create average virtual customers by combining a few attributes such as age group or occupation. While this approach is useful for initial idea divergence, it struggles to adequately reflect individual differences such as a person’s actual exploration path, purchasing behavior, and product usage context. The key differentiator is that August does not stop at generating generalized personas but creates individual twins based on the behavioral data of real individuals. If a general persona is a character card describing a customer segment, August’s twin corresponds to a virtual research participant positioned to review the same prototype from multiple perspectives. It is more appropriate to interpret this tool as being used for screening hypotheses and questions before conducting formal interviews or usability tests, rather than as a replacement for real users. Biotech researchers can leverage this approach when comparing early designs for patient apps or clinical trial participant portals. For example, by inputting three screenshots of the same medication reminder screen and conducting a 10-question interview with digital twins regarding comprehension, trustworthiness, and behavioral intent, researchers can consolidate recurring points of confusion. Subsequently, by narrowing down the questionnaire for moderated usability tests conducted with 5–10 actual users based on these results, this process can serve as a pre-exploration stage to focus limited interview time on high-risk issues. Additionally, research software teams can sequentially present Figma-designed dashboards and actual staging web URLs to compare reactions before and after information architecture changes. By defining high-error-cost tasks—such as inspection result queries, consent withdrawal, and adverse event reporting—as individual scenarios, classifying concerns discovered in twin interviews by topic, and linking them to validation by actual research participants and medical staff, teams can enhance their design process. However, since patient and clinical data may contain personal and sensitive information, researchers must verify data storage location, deletion policies, third-party model transmission status, consent management, and regulatory compliance in official documentation before inputting real data.

Identity August is a multimodal user research tool released by FERMÀT on July 8, 2026. It is designed to construct individual Digital Twins based on real user behavior data and virtually explore reactions to product ideas. Instead of repeatedly recruiting actual customers for research, this approach conducts interviews and surveys with digitally replicated user models. By inputting product materials in various formats—such as screenshots, Figma links, and web URLs—it allows researchers to investigate how each twin would respond, making it closer to a “user research simulator.”

🔬 Pre-selection of Patient App Concepts: Input three medication reminder screen designs and 10 interview questions into August to compare comprehension and trust responses across twin groups, identify recurring points of confusion, and convert them into usability testing questions for 5–10 actual patients.